The brooch is back — and not quietly. From Miu Miu to Loewe, designers are pinning antique-inspired brooches to coats, scarves, hats and handbags. At this year’s Met Gala, stylists dotted them through hair, anchored capes with them, and used diamond-set bars as gown fastenings (Be The Other).

Once seen as fussy, the brooch has re-emerged as one of the boldest ways to personalise an outfit — and vintage brooches are leading the revival.

Why vintage brooches are back in style

Most modern brooches are mass-produced. Vintage brooches — especially from the Art Deco era — were hand-set with old-cut diamonds, calibre-cut sapphires and fine milgrain detailing.

They were engineered to be seen from across a ballroom, to catch the light from gas lamps and chandeliers. Their construction is far superior to contemporary fashion brooches, which often use glued settings and base metals.

📖 The History of Brooches traces these traditions from early metalwork through Georgian and Victorian periods to modern couture.

📖 Vogue’s Welcome to the Vintage Gold Rush on how heavy vintage gold and archival designs are now being collected and styled in social media-driven markets.

Why Art Deco brooches stand out

Art Deco designs from the 1920s–30s embody sharp geometry, platinum settings and symmetrical brilliance. They bridge the gap between historic elegance and modern minimalism, making them surprisingly versatile for today’s wardrobes.

A single diamond-set Art Deco brooch can elevate even the simplest outfit — and unlike trend-led accessories, they rarely date.

How to wear a brooch in 2025

Forget the lapel-only rule. Stylists are using brooches in creative, unexpected ways:

  • On outerwear: Pin a geometric Art Deco brooch to the lapel of a tailored wool coat for instant polish.
  • On scarves and wraps: Fasten a silk scarf with a diamond bar brooch or use a gemstone spray brooch to secure a cashmere wrap.
  • On bags and hats: Clip a brooch to the strap of a leather bag or the band of a felt hat to add heritage character to everyday accessories.
  • Clustered: Layer two or three brooches of different sizes on one side of a dress or blazer for a maximalist, editorial feel.

This versatility is part of their appeal — brooches are small pieces that make a big statement, and they work as well with everyday denim as they do with eveningwear.

Caring for vintage brooches

Because many antique brooches use delicate old-cut stones, it’s best to store them in separate lined boxes and remove them before exercise or sleep. Regular gentle cleaning with a soft brush will keep settings bright without risking damage.

📖 Further reading: How to clean antique jewellery by Gatsby

Gatsby’s perspective on brooches as wearable history

At Gatsby, we see brooches as wearable history. Each one is a miniature time capsule — from Edwardian seed pearl clusters to the sharp geometry of the 1920s.

Bringing brooches back into rotation isn’t just a trend. It’s a way to preserve the past while reimagining it for today, giving craftsmanship from a century ago a place in the modern wardrobe.

Explore our latest vintage collection and pair them with Victorian lockets or Art Deco earrings to build your own timeless collection.

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