Most people buy antique jewellery simply because they love it. Finding that unique item that says what no other piece can is enough reason to choose antique jewellery over the new designs in most high street windows. For many, antiques are relics of a bygone era – a piece of history that can live forever, unlike the passing trends which can come and go.

Buying an antique simply because it is loved is understandable. But there can be much more to it than that. Antique dealers seek out pieces based on a set of industry-standard criteria and their own expertise that comes from years of experience and an understanding of how the context of the time affects investment value.

Invest well in antique jewellery by knowing what to consider.

What to consider before investing in antique jewellery

Buying pieces of jewellery without thinking about the journey they’ve made or the strengths and weaknesses of pieces from a specific period, can mean that you miss a key piece of the investing puzzle. Antique jewellery, fashion, and design trends are all linked, and keeping an eye on the progression of at least one adjacent industry can help you to figure out the trajectory of the others.

‘Everyone in this situation must pay close attention to fashion – it is largely this that will decide the financial value of what they have bought in the future’, writes Mark Hill, talking about how fashion and jewellery trends and value often go hand in hand. If done properly, antique jewellery can even act as a type of alternative investment.

Art Deco inspiration

Art Deco jewellery has seen a recent resurgence, with pieces like this classic 1.41-carat old cut diamond ring exemplifying the elegant simplicity that antique collectors today might look for. Collectors who saw this coming, perhaps by noticing an increase in Art Deco inspiration on the catwalk or in interior design trends, were ahead of the curve and reaped the benefits.

The Antique market

The world of antiques is governed by supply and demand. When something becomes desirable but is in low supply, the demand for it increases and so does its value. That’s why new mass-produced jewellery is not a good investment unless it is of exceptional quality and offers something the antique collector recognises as unique about that time. The mark-up on new jewellery also tends to be so high that once a piece has been bought, it will immediately begin to depreciate in value.

The Jeweller’s reputation

Despite this, sometimes the best antique jewellery investments are the ones from timeless designers with impeccable reputations. Pieces like this Tiffany & Co diamond ring and this 18k Gold Cartier Necklace have a high chance of holding their value, due in part to the brand recognition and in part to the quality of construction and effortless beauty of each piece.

The jewellery’s material

The raw materials used and the overall design of a piece of jewellery are also important factors to keep in mind. Being constructed from materials that generally hold their value (like gold) is a central element in value retention, while a design that can transcend one specific time period ensures that it won’t be irrelevant in months or years.

Antique jewellery is eco-friendly

Often overlooked is the fact that antique jewellery is also more environmentally friendly. Recycling is popular in a range of areas, from recycling household waste to upcycling materials to make furniture. Investing in antique jewellery is another great way to minimise wastefulness. By purchasing a fragment of history in the form of a stunning antique

Other benefits of antique jewellery investment

There are a host of other benefits to investing in antiques over newer pieces of jewellery. Antique pieces are bound to be unique due to smaller production runs and decreasing commonness over time. This means that you’ll have a greater chance of buying a one-off piece that you won’t see elsewhere. They’re also inextricably linked to a period in history, giving them an artefact-like quality, which makes them more than just a piece of jewellery. Plus, you won’t be helping facilitate the mass production of modern jewellery.

Browse our full range of antique jewellery today and make your investment count.

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